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Rod Drury - That’s two big questions. With this in mind I thought it might be a good idea to go right to the horses mouth and fire some questions to Xero founder and CEO Rod Drury. From the concerns from others about the large amounts of money it would cost to run the company, $65 million Rod points out it cost MYOB at the time, now it cost over that figure to run Xero - to the fact that Rod gave up on running the company at a profit in 2011 to concentrate on growing the company. It listed almost 2 years ago to raise NZ$15 million to enable the company to grow and raised a further NZ$29 million in 2009. Its results for the full-year to March 31 2010 are a loss of NZ$8.5 million, nearly $2 million more than last year. With one sing coaxial cable, both the video data transmission and PTZ Control are achievable.

What you see in our website is not just another version of video security products produced from old technologies. Nothing worse than an old wire that breaks at some point and after diagnosing lock, access control hardware and calling different vendors you find out the lock simply does not get power. The Global Financial Crisis was much worse in the UK than NZ and Australia. I think the financial crisis may have helped as people put a focus on daily cashflow. If we had of raised Venture Capital money in the US then we may have had a valuation of 18m with VC’s driving us to an early trade sale. From the outside, it may look like a toy to expert welders because it weighs just 7-10lbs. Undoubtedly, SunGoldPower arc MMA 200A welder is an exception for its lightweight and portable profile! To those outside the software business or indeed the company, Xero seems like a hard business to understand. I certainly don't understand the business and growing income and customers without making a profit is foreign to most investors. It has thus far reached just over 17000 customers but has yet to manage to push into profit. Chaiman conference table microphone with mute / priority over all the delegate microphones.

Roadcase for transporting 6 conference mics, the interconnect cables and GMC-10 Audio converter. The quality of our audio visual offering has been taken to the next level. Public Address Audio incl. Xero as a start up as a public company in NZ was the only way to do it. Again if we were a private company we’d be positioning for a take out. RD - I’ve done a few angel investments and do have other shares in private companies. As we got into we saw that the consumer Internet, which must be the worlds biggest market is hard to directly monetize - often companies go to an advertising based model. We wanted to do Xero because we saw the consumer Internet was taking off with lots of innovation yet small businesses were still locked into pretty poor desktop software. Doing the books in our own businesses was just too hard. However small businesses will pay a reasonable amount of money if you provide value. Share Investor - What was the primary reason you decided to found Xero and why list on the NZX when the money raised was only comparatively small and could have been found privately?

In addition to the funding requirements we also knew that for people to entrust us with their financial data and long term viability we had to have credibility and being listed on the NZX. Many people are more comfortable with watts than with voltage and current. We have seen an uplift in sales and are able to offer our clients a superior product at a great price. The upgrade provided a quality product with a modern state of the art design and an easy to use control system. RD -The challenge with doing our type of business is that we can control costs and product but its very hard in the early days to predict what adoption will be like and therefore what the revenue will be. Say that costs 500k a month. After the wireless range extender reboots, your computer device will need to be connected to the new network.

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